What I can help you with
Applications, design systems, and AI-supported workflows
From goal definition and working with data, through system-level design and prototyping, to validation in real-world conditions.
Product strategy, business & AI adoption
From product framing and validation, through AI tooling strategy and AI-augmented design systems, to clearer design–development handoff.
Lectures
Courses
Mentoring
Design systems, user testing, design in public administration, AI adoption for design teams, UX courses, individual and group mentoring
Are you looking for a partner for long-term collaboration and is a down-to-earth approach important to you? Read more about my work and me.
What people say about me:

Martin Bauer
Product Owner, Rail Cargo Austria
In addition to his reliable and careful work habits, Rostislav impressed me with his quick comprehension and uncomplicated approach. Especially in the conception phase, what was important to me as a product owner was his quick grasp of processes and user needs. Even within the team, in our refinement meetings, we were able to clarify many ambiguities based on the designs before development had started. This alone made it possible to make the subsequent development process as efficient as possible.
Since he has been part of our team, we have made great progress in developing various functionalities and modules.

Kristina Suchan
Scrum & SAFe Expert, ÖBB Holding AG.
Rostislav has supported us as a UX Designer and Consultant and helped our agile teams to better understand the UX Design process and the Lean UX Methodology. Rostislav is a very knowledgeable UX Expert with a focus on design systems, product business development, and the implementation of UX Methodologies in an agile environment. His expertise, support, and open communication helped the teams to increase their efficiency. I have especially appreciated his factual and practical approach as well as his ability to combine design and business perspectives.

Martin Benes
Product Lead, DPD / Creative Dock
Rosťa is a seasoned UXer with a professional approach and overlapping skills in product management and graphic design. For the projects we worked on together, his conceptual and systematic approach and precise planning of all steps helped us a lot. As a designer, he also strictly follows the data obtained from users. I especially appreciate the professionally planned and implemented user testing and perfectly processed outputs, always delivered on time.

Jiří Taras
Innovation Manager, Creative Dock s.r.o.
I worked with Rosťa in Creative Dock where he managed UX design as UX Lead. During our project, Rosťa elevated my understanding of this expertise into new horizon. He is able to work methodically as an individual, but also use managerial skills when additional team motivation is needed.
In case of our cooperation, I would like to highlight that Rosťa is professional, expert in his field that follows deadlines, defines priorities and views the project also from wider business perspective.

Jan Murin
Design Team Leader, Lundegaard a.s.
During his time at Lundgaard, Rosťa — as a project's chief designer — was in charge of several projects from the field of education to several large public administration web portals and the design system for their uniform appearance and use. Cooperation with him has always been pleasant, and his work has always been beneficial for many projects.
I appreciate the ability to catch up on large and complex projects from start to finish, and last but not least, serious negotiations and the ability to gain the trust of all parties involved.

Hana Koutná
Product Lead, emimino.cz
We worked with Rostislav for about a year on the eMimino.cz project. He helped us research the behavior of our target group. This research served as the basis for a proper understanding of our audience and the subsequent redesign of the website. The site is extensive and visited by about 1.6 million users a month, many of whom return regularly. So we needed to set our priorities straight. Our research resulted in the creation of personas – model users with clearly defined needs and user behavior.
Communication with Rosťa was flexible and pleasant. He also helped us set up our Google Analytics account and individual profiles

Marian Balko
Head od Design, Rail Cargo Austria
I had a pleasure to work with Rostislav. He is great collaborator and always comes up with meaningful suggestions and feedback. He researches a lot, has extensive overview about UX trends and delivers great results. I highly recommend him as UX designer.
Clients I’ve helped
For over a decade, I’ve been creating new products for clients in the fields of e-commerce, healthcare, banking, logistics, and public administration. In recent years, my focus has primarily been on startup projects and change management.
Hand it on
Design of a new C2C delivery product utilizing smart delivery stations for DPD. This project was created as part of the Creative Dock startup generator.
MIKE
Complete digitization of key processes for Rail Cargo Austria. Creation of a design system and configuration of UX processes in an agile environment.
The Czech Republic Design System
Redesign of the GOV.CZ web portal and creation of the official design system for websites and apps of the public administration.
The Social Network
Extensive qualitative and quantitative research and creation of personas for a social network with over one and a half million users.
and many others...
Let’s have a no-strings-attached chat about your project.
At our first interview, you’ll learn what you can get by working with me and how much it will cost. I will always look for the solutions that are most convenient for you. I’m open and straightforward.